Dennis Wong

Managing Director and Brand Positioning, Australia

Dennis is a lover of brands and an unashamed champion of consumerism.

With more than 13 years’ experience in brand development, he is passionate about bringing the worlds of insight, strategy and innovation together.
Since joining Added Value in 2008, Dennis has worked with the likes of Diageo and McDonald’s in understanding and shaping their next big step change opportunities.

He believes renovation is easy and often overworked, but that disruptive innovation is the biggest challenge a brand can face; it requires a killer insight, a point of view on the future and unwavering courage to change the category conversation.

Mark Kennedy

Brand Director & New Business

Mark has extensive corporate and consumer brand experience in a wide range of categories, across multiple continents and regions. He has particular experience in Asia, living and working in the region for over 10 years.

Before joining Added Value in 2013, Mark has held senior marketing roles at Nestle and SAB Miller, as well as being the Global Head of Strategy for Landor Associates and Managing Director for two major design firms.

Mark is responsible for solving brand, design and business strategy problems for our clients.

Colin Macarthur

Director, Australia

Colin is one of Australia’s leading and best loved qualitative insight specialists, with over 15 years strategic research experience. He is passionate about people and what makes them tick, driven to use this understanding to help brands transform themselves

Colin believes that the delivery and implementation of superior consumer understanding and insights always leads to growth. He has worked extensively across many categories, specialising in solving problems in brand positioning, innovation and communication development.

He prides himself on his ability to consistently deliver over and above expectations through fostering and building close, effective working relationships across stakeholders of all levels